Corporate Culture and Behavioral Standards

The Bank’s mission, core values, operating principles and code of conduct guide our associates on the Bank’s expectation of their behaviors in performing duties. They facilitate the cultivation and promotion of a sound corporate culture to contribute towards an effective risk management, acceptable staff behaviors and high ethical standards that further lead to positive customer outcomes and sustainable growth of the Bank.

  • Vision

  • · To become a first-class medium to large bank in Hong Kong

  • Mission

  • · Provide better service to our customers

  • · Create higher value to our shareholders

  • · Build up broader career path for our associates

  • · Assume full responsibilities as a corporate citizen

  • Core Values

  • · Integrity, Impartiality, Prudence, Creation

  • Operating Principles

  • · Service Principle : Customer first, detail-focused

  • · Risk Principle: Prudent thinking, pragmatic approach

  • · Talent Principle : Multi-facet development, all-round caring

  • Code of Conduct

  • · Uphold the Bank’s values

  • · Service from the heart

  • · Act with prudence

  • · Abide by rules

Along with these four mottos that have summed up the Bank’s Code of Conduct (“the Code”), the Code is a guide available to our associates individually and collectively, simply and clearly, for the right thing to do and the right way to do it, as part of CCB(Asia).